Thursday, November 30, 2006

How corporate behaviour is fashioned

Start with 5 monkeys locked in a cage.
Hang a banana from the roof on a string and place a set of stairs under
it.
Before long the monkeys will go to the stairs and start to climb toward
the banana.
As soon as the first monkey touches the stairs, hose the other monkeys
with cold water.
After a while another monkey makes an attempt with the same result. All
the other are sprayed with cold water.
Pretty soon, when another monkey tries to climb the stairs, the other
monkeys will try to prevent it.
Now, put away the cold water. Remove one monkey from the cage and
replace it with a new one. The new monkey sees the banana and goes to
climb the stairs. To his surprise and horror, all of the other monkeys
attack him. After another attempt and attack, he knows that if he tries
to climb the stairs, he will be assaulted.
Next, remove another of the original five monkeys and replace it with a
new one. The newcomer goes to the stairs and is attacked. The previous
newcomer takes part in the punishment with enthusiasm!
Likewise, replace a third original monkey with a new one, then a fourth,
then the fifth. Every time the newest monkey takes to the stairs, he is
attacked.
Most of the monkeys that are beating him have no idea why they were not
permitted to climb the stairs or why they are participating in the
beating of the newest monkey.
After replacing all the original monkeys, none of the remaining monkeys
have ever been sprayed with cold water.
Nevertheless, no monkey ever again approaches the stairs to try for the
banana.
Why not?
Because as far as they know that's the way it's always been done around
here. And that, my friend, is how corporate behavour begins